Partners
Quick answer: A partnership with Idiom Insider is an ongoing collaboration that goes beyond a single placement — combining content, tools, co-created resources or curriculum support over time. We work with schools, publishers and EdTech brands that share our goal of helping people learn English well, with everything commercial kept clearly labelled.
Key takeaways
- Ongoing by design: partnerships are relationships, not one-off ads.
- Who it suits: schools, publishers, EdTech brands and educational organisations.
- Flexible shapes: content, tools, co-created resources, curriculum or events.
- Transparent: any commercial element is labelled; editorial stays independent.
- Starts with a conversation about shared goals and audiences.
What a partnership means at Idiom Insider
Some collaborations are too big or too long-term for a single advert. A partnership is the framework for those. It might run for a season or a year, involve several kinds of content or tools, and be built around a shared goal — helping learners, supporting teachers or reaching students who need what you offer. The details flex to fit; the principle stays fixed: it must be genuinely useful to our readers.
Who we partner with
- EdTech brands building apps, platforms and learning tools.
- Publishers releasing dictionaries, workbooks, courses and reference titles.
- Schools and universities promoting language programmes and courses.
- Language schools and tutoring services reaching motivated learners.
- Non-profits and educational projects with a language-learning mission.
Ways we can work together
- Content collaborations — co-created guides, series or resources for learners.
- Tool integrations — useful features or resources shared with our audience.
- Curriculum and learning resources — supporting teachers with material.
- Co-marketing — combining audiences on a shared campaign or event.
- Sustained sponsorship — an ongoing, labelled presence rather than one placement.
What makes a good partner fit
The best partnerships work because both sides genuinely serve the same people. We look for partners whose products actually help learners or teachers, who are comfortable with clear labelling, and who value quality over hype. If your success depends on misleading readers, we are not the right home for you — and if it depends on genuinely helping them, we probably are.
How we keep partnerships transparent
Any commercial part of a partnership is disclosed and labelled, in line with the FTC endorsement guidelines. Co-created and sponsored material is marked as such, and our independent editorial judgement stays independent. You can read the full approach on our advertising disclosure and how we make money pages.
How to propose a partnership
- Introduce your organisation and what you do for learners or educators.
- Share your goal — what a successful partnership would achieve.
- Suggest a shape — content, tools, curriculum, co-marketing or a mix.
- We explore fit together and design something that serves readers.
Start the conversation via the contact page or email [email protected].
About Idiom Insider
Idiom Insider is an independent English-language learning resource focused on idioms, expressions and the way real people actually use English. Our work is written and checked by people who teach, study and edit the language, and our reference explanations are kept separate from anything a brand pays for. You can learn more about our mission and the people behind the site on our about page, and you can always reach a real person through our contact page or at [email protected]. Any commercial placement on Idiom Insider is labelled in line with the FTC endorsement guidelines, and our editorial explanations of idioms and usage are never for sale.
Frequently asked questions
How is a partnership different from advertising?
Advertising is usually a defined placement or campaign. A partnership is an ongoing relationship that can span several formats over time.
Who do you partner with?
Schools, publishers, EdTech brands, universities and educational projects that help people learn English.
Are partnerships disclosed to readers?
Yes. Any commercial element is labelled, following the FTC guidelines, and editorial stays independent.
Can a partnership include sponsored content?
Yes. Sponsored content can be one part of a wider, labelled partnership.
Do you work with non-profits?
Yes, we are glad to explore collaborations with educational non-profits and projects with a genuine learning mission.
How long does a partnership last?
Whatever fits the goal — a season, a campaign or a year. We agree scope and timing together.
How do I start?
Introduce your organisation and goal through the contact page or [email protected].
Do you offer education brand or media partnerships?
Yes — ongoing programmes combining advertising, disclosed content and features around your goals. Discuss one via our contact page.