Sponsored Content
Quick answer: Sponsored content on Idiom Insider is a longer, clearly labelled article that lets your brand tell its story to our audience of English learners and educators. You supply the message and we help shape it into something readers actually want to read — always marked as sponsored, always separate from our independent editorial.
Key takeaways
- What it is: a labelled brand article, longer than a display ad, telling your story in depth.
- Best for: apps, courses, books and tools that want to explain their value.
- Always labelled: marked as sponsored so readers know it is commercial.
- Editorial stays independent: sponsorship never buys our recommendations.
- Rates on request: priced by scope — ask for current rates and a media kit.
What sponsored content is
A display ad grabs a glance; sponsored content earns real attention. It is a full article — a case study, a guide, a founder’s story or a deep look at how your product helps learners — published on Idiom Insider and clearly labelled as sponsored. It gives you room to explain something a banner never could, in a format our readers are already comfortable with.
How it differs from a press release and editorial
- Sponsored content — a longer branded story you shape, labelled as sponsored. This page.
- Press release — a shorter, news-focused announcement of something that just happened.
- Independent editorial — our own explanations and recommendations, which are never for sale.
Many brands pair a press release for the news with sponsored content for the fuller story.
What sponsored content works well for
- Language apps and platforms explaining how they actually help learners improve.
- Courses and programmes walking readers through the learning experience.
- Books and study guides sharing a sample, a method or the story behind them.
- EdTech tools demonstrating a feature that solves a real learning problem.
- Schools and tutoring services introducing their approach to prospective students.
What we publish — and what we won’t
Good sponsored content teaches or genuinely interests the reader while representing your brand well. We help you get there. We will not publish pieces that mislead learners, promise unrealistic results, or read as pure hype with nothing useful inside. We also keep our labelling clear: readers must always be able to tell sponsored content from independent editorial.
How labelling and disclosure work
Every sponsored article is marked as sponsored, in keeping with the FTC endorsement guidelines. That protects your credibility as much as ours — readers trust brands that are open with them. See the full policy on our advertising disclosure page and the wider context on how we make money.
The process, step by step
- Tell us your goal and what you want readers to understand or do.
- Agree the angle — we help shape a topic readers will value.
- Draft the article — you provide it, or we work from your brief.
- Review and label — we edit for clarity and mark it as sponsored.
- Publish to our audience and share what we can measure.
Pricing and how to request rates
Sponsored content is priced by scope — length, complexity and any extra promotion — rather than a single flat fee. Tell us what you are planning and we will send current rates, turnaround and a media kit. Request everything via the contact page or [email protected].
About Idiom Insider
Idiom Insider is an independent English-language learning resource focused on idioms, expressions and the way real people actually use English. Our work is written and checked by people who teach, study and edit the language, and our reference explanations are kept separate from anything a brand pays for. You can learn more about our mission and the people behind the site on our about page, and you can always reach a real person through our contact page or at [email protected]. Any commercial placement on Idiom Insider is labelled in line with the FTC endorsement guidelines, and our editorial explanations of idioms and usage are never for sale.
Frequently asked questions
What is sponsored content?
A longer, clearly labelled brand article published on Idiom Insider. It lets you tell your story in depth, and it is always marked as sponsored.
How is it different from a guest post?
A guest post is editorial contribution from an expert. Sponsored content is commercial and promotes your brand, so it is labelled.
How much does sponsored content cost?
It depends on scope. Request current rates through the contact page and we will share a media kit.
Do you write the article or do I?
Either. You can supply a draft or give us a brief and we will shape it, always keeping the message accurate and readable.
Will readers know it’s sponsored?
Yes. Every sponsored article is clearly labelled, following the FTC guidelines.
Can sponsorship get me into your recommendations?
No. Our independent recommendations are not for sale. Sponsored content is separate and labelled.
Can I include links in a sponsored article?
Yes, relevant links to your product are expected in a sponsored piece, within our labelling and quality standards.
How much does sponsored content cost on Idiom Insider?
It depends on scope and format. Request current rates via our contact page.
Is sponsored content the same as a education guest post?
No — sponsored content is a paid, clearly labelled promotional article; contributor guest posts are unpaid editorial. Both follow our standards.