Submit a Press Release
Quick answer: A press release on Idiom Insider is a company-supplied announcement — a product launch, a study, a partnership or a milestone — that we review, clearly label and publish to our audience of English learners and educators. It is the right format when you have genuine news to share and want it in front of a relevant readership.
Key takeaways
- What it is: a clearly labelled, company-supplied announcement of real news.
- Best for: launches, studies, partnerships, funding and milestones.
- How to submit: send your release and key facts through our contact desk.
- Always labelled: marked as company-supplied, never disguised as our reporting.
- Rates on request: priced by scope — ask for current rates.
What a press release is
A press release leads with the news: what happened, when, who is involved and why it matters. It is shorter and more factual than sponsored content, which tells a fuller story. On Idiom Insider, a release is published as a clearly labelled announcement so readers always know it came from your organisation rather than our editorial team.
What you can announce
- Product launches — a new app, course, book or learning tool.
- Studies and research — findings about language learning worth sharing.
- Partnerships and integrations with schools, publishers or platforms.
- Funding and company milestones that matter to your audience.
- Events — a conference, webinar or programme opening for enrolment.
What to include in your release
- A clear, specific headline that states the news, not a slogan.
- The essential facts up top: what, who, when, where and why it matters.
- At least one quote from a named spokesperson.
- Concrete, verifiable details rather than vague claims.
- A link to learn more and a contact for follow-up.
- Any images or logos you want considered.
How to submit a press release
- Prepare your release — lead with the news and include the key facts and a quote.
- Send it to our desk via the contact page or [email protected], with any embargo date.
- We review it for accuracy, clarity and fit, and confirm timing.
- We publish and label it as a company-supplied announcement.
Press release vs sponsored content vs editorial
- Press release — your labelled, news-focused announcement. This page.
- Sponsored content — a longer branded story, clearly labelled.
- Independent editorial — our own coverage, decided by our team and never for sale.
Teams often pair a release for the news with sponsored content for the deeper story.
Our standards for releases
We publish releases that are accurate and genuinely newsworthy for our readers. We decline anything misleading, or claims we cannot support — for example promises of guaranteed fluency or results. Every release is labelled as company-supplied, in line with the FTC endorsement guidelines, so the distinction from our editorial is always clear.
Pricing and timing
Press release distribution is priced by scope and placement rather than one flat fee. Send us what you are announcing and we will share current rates and turnaround. If you need coordinated timing, include an embargo date when you submit. Request rates via the contact page or [email protected].
About Idiom Insider
Idiom Insider is an independent English-language learning resource focused on idioms, expressions and the way real people actually use English. Our work is written and checked by people who teach, study and edit the language, and our reference explanations are kept separate from anything a brand pays for. You can learn more about our mission and the people behind the site on our about page, and you can always reach a real person through our contact page or at [email protected]. Any commercial placement on Idiom Insider is labelled in line with the FTC endorsement guidelines, and our editorial explanations of idioms and usage are never for sale.
Frequently asked questions
How do I submit a press release?
Send your announcement and key facts via the contact page or [email protected]. We review, confirm timing, then publish and label it.
How much does it cost?
It depends on scope and placement. Request current rates with a note on what you are announcing.
What kind of news can I announce?
Product launches, studies, partnerships, funding, milestones and events relevant to language learning.
How is a press release different from sponsored content?
A release is a short, news-focused announcement; sponsored content is a longer branded story. Both are labelled.
Is a press release the same as editorial coverage?
No. A release is company-supplied and labelled. Independent editorial is our own and cannot be bought.
Do you accept embargoed releases?
Yes. Include the embargo date when you submit and we will coordinate timing.
Can you guarantee my release goes viral?
No. We guarantee publication of a compliant release to our audience, not any particular result or reach.
How much does education press release distribution cost on Idiom Insider?
Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.
How do I write a education press release?
Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.
Is this education press release distribution or single-site publishing?
We publish your release to our education readership and can extend reach through a partnership or wider campaign — ask for current options.