Get Featured
Quick answer: There are two honest ways to get featured on Idiom Insider. The earned route is free — build a genuinely useful language resource, tool or study, and it may be included in our editorial on merit. The paid route is sponsored content, which is clearly labelled. This page explains both so you can choose the right one.
Key takeaways
- Earned features are free and based on merit — we cannot promise them.
- Paid features are sponsored content and always clearly labelled.
- Editorial is independent: a mention in our own articles cannot be bought.
- Best earned pitches offer something genuinely useful to learners.
- Either way, start by telling us what you have and who it helps.
Two honest routes to being featured
We keep this simple because mixing the two would break reader trust. An earned feature happens when our team decides, independently, that something deserves a mention. A paid feature is sponsored content — you pay for the placement and we label it clearly. Both are legitimate; they are just different, and we never disguise one as the other.
How earned features work
Earned coverage is exactly that — earned. Our writers include tools, resources and studies when they genuinely help our readers understand or use English better. You cannot pay for it, and we cannot guarantee it, but you can make it more likely by offering something worth writing about.
- A genuinely useful tool or free resource for learners or teachers.
- Original research or data about language learning worth citing.
- A fresh, expert perspective we can quote or reference.
- A standout free resource that solves a common learning problem.
How to pitch for an earned mention
- Tell us what you have — the tool, resource or study, in one clear paragraph.
- Explain who it helps and why it is genuinely useful to our readers.
- Share proof — a link, a demo or the data behind a claim.
- Leave the decision to us — we include it only if it fits, on merit.
Send earned pitches through the contact page or [email protected].
The paid route: sponsored content
If you want guaranteed placement and control over the message, choose the paid route. Sponsored content gives your brand a full, labelled article to tell its story. It is clearly marked as sponsored so readers know it is commercial, and it is priced by scope. This is the honest way to buy a feature — labelled, never disguised.
What we won’t do
- Sell a mention inside our independent editorial or pretend a paid piece is editorial.
- Publish fake reviews, invented ratings or claims we cannot support.
- Guarantee earned coverage in exchange for anything.
- Hide a commercial relationship from readers.
Earned vs paid at a glance
- Earned: free, merit-based, decided by us, not guaranteed, part of independent editorial.
- Paid: guaranteed placement, you shape the message, clearly labelled as sponsored, priced by scope.
Which route is right for you?
If you have something genuinely useful and are happy to leave the decision to our team, pitch for an earned mention. If you need certainty, timing and message control — for a launch, say — choose sponsored content. If you are unsure, tell us your goal on the contact page and we will point you to the honest option that fits.
About Idiom Insider
Idiom Insider is an independent English-language learning resource focused on idioms, expressions and the way real people actually use English. Our work is written and checked by people who teach, study and edit the language, and our reference explanations are kept separate from anything a brand pays for. You can learn more about our mission and the people behind the site on our about page, and you can always reach a real person through our contact page or at [email protected]. Any commercial placement on Idiom Insider is labelled in line with the FTC endorsement guidelines, and our editorial explanations of idioms and usage are never for sale.
Frequently asked questions
Can I pay to be featured in your editorial?
No. Editorial mentions are earned on merit. The paid option is sponsored content, which is clearly labelled.
How do I get an earned feature?
Pitch something genuinely useful — a tool, free resource or study — through the contact page. We include it only if it fits.
Can you guarantee an earned mention?
No. Earned coverage depends on merit and fit. For guaranteed placement, choose the paid, labelled route.
What is the difference between earned and paid features?
Earned is free and decided by us; paid is sponsored content that you control and that we label as sponsored.
Do you publish reviews of products?
When we review something, it is our independent view. We do not publish fake or paid-for reviews dressed as editorial.
How much does a paid feature cost?
Sponsored content is priced by scope. Request current rates via the contact page.
What makes a good earned pitch?
Something genuinely useful to learners or teachers, with proof — a working tool, a free resource or real data.
Can I pay to get featured on Idiom Insider?
Independent editorial features are earned on merit, not paid. For guaranteed, scheduled placement choose clearly disclosed sponsored content.