a dime a dozen
So common, ordinary, or plentiful as to have almost no value; easy to find and not worth much.
“Talented guitarists who can shred are a dime a dozen; what the band needed was a songwriter.”
First recorded 1894 · Kentucky Advocate (Danville, KY), 31 October 1894, p. 2 (antedating cited by Peter Reitan, American Dialect Society list) ↓The popular story
The tale is tidy enough to repeat at a dinner table. Once upon a time in America, the story goes, you could walk into a general store and buy a dozen eggs, or apples, or fresh rolls, for a single dime. Merchants liked the phrase because it rang: three stressed beats, two hard d’s, a price and a quantity folded into four short words. “A dime a dozen” was a boast painted on a window, the nineteenth-century cousin of “buy one, get one free.” Over time, the story continues, the dime bought less and less, and the slogan curdled into an insult. What once advertised a bargain came to mean something so common it was hardly worth having at all.
It is a good story, and unusually for idiom lore, most of it survives contact with the record.
What the record shows
Begin with the coin, because the phrase cannot predate it. The dime is a specifically American unit, authorized by the Coinage Act of 1792 (where it was spelled “disme”) and first struck in 1796. No dime, no idiom; the expression is therefore American by construction, and every early citation anyone has produced is American.
From there the trail splits into two streams that are often, and unhelpfully, merged. The first is the literal price. The etymologist Peter Reitan, posting antedatings to the American Dialect Society list, reports goods actually advertised “a dime a dozen” as far back as the 1840s, with such pricing still appearing in the early twentieth century; Etymonline fixes the plain price sense, for eggs and similar goods, at 1861. This stream is the older of the two, and it is where the egg story belongs.
The second stream is the figurative sense, “so plentiful as to be nearly worthless,” and here the dates are later and the edges blurrier. A sharply figurative, dismissive use turns up in the Kentucky Advocate of 31 October 1894, which records that “some people say trotters are not worth a ‘dime a dozen'”—horses, not eggs, and plainly a judgment of value rather than a price. The Oxford English Dictionary is reported, via secondary sources citing a Minnesota newspaper, the Princeton Union, to log an 1895 example in the same dismissive vein. A 1913 Kansas paper has things that “aren’t worth a dime a dozen.” The cartoonist Tad Dorgan, a great minter of slang, drew “dime a dozen cowboys” around 1916 and leaned on the phrase for mediocre boxers by 1919. The OED itself dates the hyphenated adjective “dime-a-dozen” only to 1930.
The verdict
By the standard this site holds to, the phrase is attested. The core claims all check out against dated evidence: it is genuinely American, it rests on a coin established in 1792, the literal cheap-pricing use is real and is the older of the two senses, and the figurative “common and worthless” meaning develops out of it later. That is a rare thing in idiom history—a popular origin story that is substantially correct rather than a charming fiction. What we cannot do is pin the figurative sense to one triumphant “first” quotation, because the candidates (1894, 1895, the 1930 attributive form) sit close together and depend partly on how strictly you define the sense.
What we don’t know
Several gaps remain honest to admit. No one has published a specific 1840s advertisement reproducing the exact words, so the earliest literal date rests on researchers’ summaries rather than a quotable primary source we have examined. The famous 1895 Princeton Union citation reaches most readers only through dictionaries and blogs quoting the OED, not through the newspaper page itself. And the egg is almost certainly a stand-in: produce was cheap and sold by the dozen, but “eggs” has hardened into a single hero of the story in a way the evidence does not quite earn. The boundary between “a real price that happened to be low” and “a figure of speech for worthlessness” was crossed gradually, somewhere in the 1890s, by writers who were not thinking about lexicographers.
How it’s used today
The modern phrase has forgotten it was ever a bargain. To call something a dime a dozen is to dismiss it: the skill is unremarkable because everyone has it, the opportunity is unimpressive because they are everywhere, the applicant is one of hundreds. The literal arithmetic is dead, which is why the phrase survives inflation unbothered—no one updates it to “a dollar a dozen,” because the number was never really the point. What endures is the shape of the idea: abundance as a kind of contempt, the old merchant’s selling point turned, after a century, into a quiet put-down.
Sources
Common questions
Is "a dime a dozen" an American phrase?
Did it really start with eggs?
What is the earliest recorded use?
Why does the modern meaning feel almost the opposite of a bargain?
Is there a British equivalent?
Last reviewed 2026-10 · How we source & date